The “Glamorous and Entertaining” Female Oz Type: Lorrae Desmond

The flyer above introduces Lorrae, the Australian tv star as a “truly glamourous international entertainer.” Lorrae Desmond was the beginning of lifestyle and infoinment shows to female viewers. On ABC, in the early 1960’s she had her own show “The Lorrae Desmond Show.” On the show she did everything from singing to offering beauty advice. TV week wrote, “Lorrae was a fixture in TV WEEK in the ’60s, modelng gowns, discussing her love-life and diet secrets, and even revealing a surprising preference.” The show structured and framed Lorrae as an active TV beauty, enjoying the commodities that help make her a beautiful woman. In her show’s opening (see clip below), two men tune in on a “giant” TV screen and Lorrae slowly emerges within the TV frame. This TV box framing literally underscores how Australian television frames Lorrae as an ideal Australian national type.


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